Security dealers - Join the IoT party through smart homes
Whether you choose to call it the Internet of Things (IoT), smart home, connected home or home automation – one thing is clear. It’s here to stay and represents a tremendous opportunity for the independent security dealer.
Security dealers are well positioned to benefit from the rising smart home tide. There are 3 reasons for this:
- Dealers existing customers base, Smart home system is great opportunity to give a huge added value to dealer's existing customers who already trust him and want his service and offers.
- Enlarge product offering base, A self-installed home control device is an opportunity because they could potentially add those to their existing security offering.
- Of course, self-installed solutions are also a bit of a double-edged sword for the industry, because while they present an additional source of revenue for dealers, they can also take it away should an increasing number of homeowners opt to go the do-it-yourself route with every component of their system.
Some interesting facts:
- 80 percent of U.S. security dealers currently install smart home devices as part of their services
- About 25 percent of security replacements or upgrades include at least one smart home device, such as smart thermostats, networked video cameras or smart lighting devices.
- Nearly three-quarters of security dealers offer interactivity with devices through smartphones, tablets, and computers.
- Dealer revenue for smart home services are around $14 per month.
- 44 percent of networked security camera owners access or control their device remotely on a daily or almost daily basis.
- Among U.S. broadband households with professional security monitoring, 32 percent also own a networked security camera.